We believe that every product we make, every person we work with and every partner we choose should derive from our core values of minimalism, convenience, Korean roots and environmental consciousness. Delivering products and experiences that work inline with the high standards that we set ourselves is what keeps us motivated to work here every day.
While our roots lie in the cultural phenomenon of East Asian convenience stores, we care about showcasing the best of Korean cuisine, design, music and culture. We believe there is a depth and range to Korean heritage that has never been represented by a brand.
We focus on how we can become a primary driver for these aspects of Korean culture.
We want to have environmental values that push what is expected from a food company. Alongside raising awareness about how to make environmentally conscious food choices, we also care about constantly improving our operations to be more sustainable.
From investing in closed-loop compostable packaging solutions to repurposing old food into exciting new products, we hope to set better standards for environmentalism in our industry.